Netflix is running a limited beta test in Canada and the UK to explore the possibility of bringing video games to more platforms. Currently, all paying Netflix members have free access to a range of video games, but they are only playable on mobile devices. However, select members in Canada and the UK can now try playing games such as Oxenfree and Molehew’s Mining Adventure on their TVs through a limited beta test. This beta test aims to evaluate Netflix’s game streaming technology and controller, which in this case, is a mobile phone.
Initially, TV gaming will be available on select devices, including Samsung Smart TVs, Roku devices, LG TVs, Chromecast on Google TVs, Walmart ONN, NVIDIA Shield TVs, and Amazon Fire TV streaming media players. Netflix plans to expand the list of supported devices in the future. Additionally, in the coming weeks, the beta test will extend to supported browsers on PC and Mac, allowing members to play games using a mouse and keyboard.
Netflix’s Vice President of Games, Mike Verdu, stated that the goal is to make games more accessible to Netflix members around the world. Verdu mentioned that the company is still in the early stages of its gaming journey but hopes to bring joy to members through games. Netflix aims to gather feedback from beta testers to improve the gaming experience over time.
This move by Netflix aligns with its strategy of expanding beyond streaming movies and TV shows. By venturing into the gaming industry, Netflix seeks to attract and engage a broader audience. As the beta test progresses, Netflix will likely explore opportunities to offer more diverse and popular game titles to its members.
In conclusion, Netflix’s limited beta test in Canada and the UK aims to bring video games to PCs, Macs, and TVs. This move represents Netflix’s further exploration into the gaming industry and its commitment to enhancing the member experience through new forms of entertainment.