Barbie has achieved yet another milestone by winning its fourth consecutive weekend at the box office and crossing the $500 million mark in North America. According to Comscore, Barbie brought in an impressive $33.7 million during its fourth weekend, experiencing only a 36% drop in earnings from the previous week. At present, Barbie has accumulated a total of $526.30 million in North America and a staggering $1.18 billion worldwide.
Notably, when Barbie surpassed $1 billion globally, it not only solidified its success but also made director Greta Gerwig the first female director to reach this monumental milestone. Gerwig’s achievement is a significant breakthrough in the film industry, highlighting the growing influence and talent of women directors.
Following Barbie, Oppenheimer held onto its second-place position, earning $18.8 million domestically. The film has now amassed $264.26 million in North America and an impressive $649.02 million worldwide.
In third place was Teenage Mutant Ninja Turtles: Mutant Mayhem, generating $15.75 million in North America, with just a 44% decline from its opening weekend. So far, the latest TMNT installment has earned $72.78 million domestically and $94.7 million worldwide.
Taking the fourth spot was Meg 2: The Trench, which raked in $12.7 million. The Last Voyage of the Demeter debuted in fifth place with a solid North American box office revenue of $6.5 million.
The Last Voyage of the Demeter, featuring a chilling adaptation of Dracula, received positive reviews from horror fans who grew up watching Boris Karloff and Bela Lugosi. This film caters to genre enthusiasts with a stronger appetite for riveting and bloodthirsty R-rated content.
Barbie’s success has prompted Mattel to pursue additional toy-based movies, signaling a new era for the company. And yet, it also beckons the question of whether Hollywood has learned the right lessons from Barbie’s triumph and is moving in the right direction.
