Meta’s Threads, the social platform aiming to challenge Elon Musk’s X, has introduced new features to enhance user experience and boost retention. One of these features is the ability to share posts from Threads directly to Instagram DMs, giving users a more seamless way to reach their audience. The Send on Instagram option allows users to publish their Threads posts directly to Instagram DMs with the click of a button.
This move is part of Meta’s strategy to drive engagement and address concerns about falling user engagement. With the recent influx of over 100 million new users, the platform witnessed a decline in engagement. However, Meta remains confident that retention will improve as they continue to expand and refine Threads’ social channel, which was launched in early July.
In addition to the Instagram DMs integration, Threads now offers a custom alt text feature for photos and videos. This feature enables users to add or edit alt text to enhance accessibility before uploading their content. Furthermore, a new mention button has been introduced to make it easier for users to tag profiles in their Threads posts.
Meta is also focusing on enhancing identity verification on other platforms like Mastodon. Users can now add their Threads profile link on supported platforms to verify their identity, providing a level of authenticity and trust.
These updates are just the latest in a series of additions that Meta has been rolling out in recent weeks. A highly anticipated web version is set to be released soon, allowing users to access Threads on their desktops for the first time. A proper search function is also in the works, addressing one of the major user demands. Other notable post-launch additions include a chronological feed and sorting options for the following list and liked posts.
As Meta and Elon Musk’s respective platforms compete for user adoption, these continuous updates and features aim to attract and retain users, offering a more comprehensive and user-friendly social experience. With the integration of Instagram DMs, the enhanced accessibility features, and the streamlined identity verification process, Threads is steadily establishing itself as a viable contender in the social media landscape.
