Payday 3 is shaping up to be another fantastic heist game in the mold set by the series, but there’s a new challenger in the wings – and it’s somewhat of an inside job. At Gamescom 2023, PCGamesN spoke to former Payday and Payday 2 leads Ulf Andersson and Simon Viklund about the upcoming co-op game they’re working on with their new studio, GTFO developer 10 Chambers Collective.
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Acquisition advertising audience GTA 6 mobile games monetization Take Two Take-Two Aims to Monetize 100% of Mobile Game Audience
Take-Two’s CEO, Strauss Zelnick, expressed his desire to monetize 100% of the audience for the company’s mobile games. Currently, only less than 10% of players spend money on these games, while the rest play for free and move on. Zelnick aims to increase monetization numbers to reach the entire audience.
0 189 0August 9, 2023