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Why Take-Two’s Franchises Are Rarely Adapted into Movies and TV Shows

Take-Two, the company behind popular gaming franchises such as Grand Theft Auto, has been reluctant to bring its games to the big and small screens. During a recent earnings briefing, Take-Two’s CEO Strauss Zelnick shed light on the reasons behind this decision.

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August 9, 2023
Acquisition advertising audience GTA 6 mobile games monetization Take Two
Take-Two Aims to Monetize 100% of Mobile Game Audience

Take-Two’s CEO, Strauss Zelnick, expressed his desire to monetize 100% of the audience for the company’s mobile games. Currently, only less than 10% of players spend money on these games, while the rest play for free and move on. Zelnick aims to increase monetization numbers to reach the entire audience.

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August 9, 2023
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Take Two Hints at Late 2024 or Early 2025 Release for GTA 6

Take Two’s latest earnings report only has the barest direct mention of Grand Theft Auto 6, which says that active development is ‘well underway’ on GTA 6–the same wording Rockstar used when it announced the game over a year ago.

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August 9, 2023