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Acquisition advertising audience GTA 6 mobile games monetization Take Two
Take-Two Aims to Monetize 100% of Mobile Game Audience

Take-Two’s CEO, Strauss Zelnick, expressed his desire to monetize 100% of the audience for the company’s mobile games. Currently, only less than 10% of players spend money on these games, while the rest play for free and move on. Zelnick aims to increase monetization numbers to reach the entire audience.

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August 9, 2023
Acquisition Competition Regulation Technology Video Games
New Zealand Regulator Approves Microsoft’s Proposed Activision Blizzard Deal

New Zealand’s regulator, the Commerce Commission, has given its approval to Microsoft’s acquisition of Activision Blizzard. The decision was made after considering the importance of Activision games like Call of Duty, Overwatch, and World of Warcraft to New Zealand gamers. The Commission also assessed whether Microsoft would hinder competition by preventing rivals such as Sony and NVIDIA from offering these games on consoles and cloud platforms.

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August 8, 2023